American Express is a company with a well established system that connects with the public.
The company uses networks that connect with Gen Y, and understand the need for online marketing.
Using things such as Facebook, Twitter, Instagram, and other social media sites, is a great way to connect with the public.
This is a picture from their facebook page, that grabs the attention of viewers.
American Express is a company of class, that appreciates good taste and value.
On American Express' Instagram, the company writes,"Follow us for insta-access to exclusive experiences, news & rewards through our lens. For customer service visit http://americanexpress.com/contactus"
And they also post a link to their guidelines. amex.co/guidelinesIG
This shows the company's initiative to keep in contact with their public, and express their loyalty to their customers.
When viewing the company's tactics for connecting social media with their publics, the overall take on the profiles are nothing short of brilliant as well as successful.
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