American Express Community Relations

"Encouraging Community Service Where Our Employees and Customers Live and Work"

American Express is a company that strives for excellence.

"Service is the rent we pay for living. It is the very purpose of life and not something you do in your spare time." -- Marian Wright Edelman" 

This company is strong willed and supports organizations that represent meaningful opportunites for 

This company is strong willed and supports organizations that represent meaningful opportunites for civic engagement.

They support immediate and long-term relief and recovery efforts to help the victims that have suffered from natural disasters.

“Funding also goes to support preparedness programs that allow relief agencies to be better equipped in responding to emergencies as they occur.”

On their website, American Express writes…

Criteria:

" Supported programs encourage community service and civic participation, and deliver measurable outcomes that have a lasting impact on communities through one or more of the following:

• Building the capacity of nonprofits by assisting them in developing, engaging and retaining community members as volunteers.
• Encouraging citizens to play an active role in civic processes (e.g., voting).
• Engaging community members and American Express employees in ongoing service. This may involve a variety of activities from promoting individual philanthropy, volunteerism or participation in local civic organizations." -American Express

This is a company that’s based on leadership and supporting others.

This company has supported many organizations including American Red Cross, Emergency food programs, educational volunteer programs and much more. As much as this company supports itself, it supports others as well.

Taking initiative to give back is a big part of the company and should not be overlooked. American Express is a company that is well supported, and is so for good reason.

  

Social Media & Connecting with Publics

American Express is a company with a well established system that connects with the public.

The company uses networks that connect with Gen Y, and understand the need for online marketing.

Using things such as Facebook, Twitter, Instagram, and other social media sites, is a great way to connect with the public.

 This is a picture from their facebook page, that grabs the attention of viewers.

American Express is a company of class, that appreciates good taste and value.

On American Express' Instagram, the company writes,"Follow us for insta-access to exclusive experiences, news & rewards through our lens. For customer service visit http://americanexpress.com/contactus"

And they also post a link to their guidelines. amex.co/guidelinesIG

This shows the company's initiative to keep in contact with their public, and express their loyalty to their customers.

When viewing the company's tactics for connecting social media with their publics, the overall take on the profiles are nothing short of brilliant as well as successful.